
Building Magical Stays: The Surprising Success of Thematic Vacation Rentals
Meet Josh Luttrell, the innovative entrepreneur behind Home Theme Orlando, a company transforming vacation rentals into immersive themed experiences.
As a kid, Josh dreamed of being a basketball player, but life had other plans. However, he took his competitive spirit and he channeled it into real estate, eventually carving out a niche in Orlando's short -term rental market by creating uniquely themed homes.
From Marvel superheroes to Disney princesses, Josh's properties are designed to captivate and delight, ensuring unforgettable stays for families visiting the magic of Disney.
In this episode, Josh and Zach discuss:
- How he started in real estate and discovered the profitability of themed vacation rentals
- The unique aspects of the Orlando market that make it perfect for themed homes
- The process of selecting and designing themes to create immersive experiences that kids and their parents love
- The financial benefits and higher occupancy rates that come with investing in themed properties, insights into how upcoming attractions like Universal's Epic Universe will influence the market
- Whether or not these themed homes could perform in other markets, and so much more.
Learn more about Home Theme Orlando
This episode is brought to you by our friends at AirDNA
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Or maybe you've already got your stay up and running and you want a better understanding of how your Airbnb compares to others in the market? You can connect your listing to AirDNA and get accurate nightly pricing recommendations based on real-world, real-time demand.
AirDNA is the key you need to unlock the insight behind what it's going to take to bring those big dreams you have to life.
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Want to book a consulting brainstorm with Zach?
Send him an email directly at [email protected] or complete this payment link and get immediate access to his schedule where you can book some time with him!
About the Show
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
Welcome to the
Behind the Stays Podcast
The stories behind your favorite stays — and the hospitality entrepreneurs who’ve made them memorable.

Episode 341
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Episode 339
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Episode 338
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Recent Episodes
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Episode 341ListenHow an Engineer-Turned-Michelin-Chef Built Epicurate, the Experience Platform for Luxury Stays
Episode 340ListenThis Week in Hospitality: The World Cup Bust, Spirit's Collapse, Priceline is Back, and Aman's Move in the Texas Hill Country
Episode 339ListenThis Week in Hospitality: Uber Becomes a Hotel Platform, TikTok Outperforms OTAs, and Hotels Still Don’t Own the Customer
Episode 338ListenHe DJ'd for Jay-Z and Kanye — Now He's Rewiring Sound for Aman, Hyatt, and Jose Andrés