How He Launched a Boutique Hotel for Bourbon Lovers —¬†And Why He‚Äôs Bullish on Building for Niche Audiences.

Meet Eric Carrico — founder of the The Woodford Hotel, a boutique invisible service hotel in Versailles, Kentucky.

Eric is a civil and environmental engineer by trade and has spent his career solving complex civil engineering problems for some of the largest heavy industrial earthwork construction projects in the country.

After the housing crisis in 2008, Eric had the opportunity to buy a couple of properties and start his real estate investing journey. Eric’s investment journey was quite traditional until this little known start-up at the time, which we now all know as Airbnb, began expanding into the south east and the midwest.

Eric being the early adopter that he is, decided to test it out…and, well, that would ultimately lead him to grow a meaningful portfolio of STRs in the great Louisville area which he’d then wind up parlaying into an experiential boutique hotel for Bourbon aficionados.

Tune in to hear the dynamic story of the unique approach Eric took to launching this boutique hotel and why he believes other hospitality entrepreneurs should get bullish on hospitality offerings catered to niche audiences.

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