How They're Building the Airbnb for Houseboats: The Story of FLOHOM

Meet Brian Meyer and Selly Butler — the founders of FLOHOM a new hospitality start-up that offers stunning, on-the-water stays in marinas across the mid-Atlantic.

Selly is a serial entrepreneur whose latest venture is in the marina business. One day Selly received a call from an enthusiastic entrepreneur who asked to place Oysters in his marina as part of a water purification and protection nonprofit that he was running.

This enthusiastic entrepreneur? Well, yes, it was Brian Meyer.

And while the two couldn't have known it at the time, this one phone call would change the course of both of their lives forever.

In this conversation, you'll hear Brian, Selly, and I discuss:

• Where the idea for FLOHOM came from
• How hard it was to get the necessary permits to be able to rent a floating home that's also a houseboat as a short-term rental
• What their go-to-market strategy for FLOHOM has looked like so far
• The new economic potential businesses like FLOHOM can generate for marinas
• How they're thinking about franchising and brand licensing
• Why they are vertically integrated
• The kinds of investors they're looking for to join them on this journey
• And so much more

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This episode is brought to you by Posh Outdoors.

Posh Outdoors supplies owners of iconic properties and stunning land with high-end glamping accommodations and backend support, at no up-front cost to the landowner — and the way they make their money is through an attractive revenue share model once your unit is ready for hosting.

Posh Outdoors is doing something really revolutionary — they are making it easy for you to invest in luxury glamping as an entire asset class rather than an individual glamping resort.

As a Behind the Stays listener, you can become an early investor in this company for as little as $100.

You can learn more about Posh and all the deets surrounding this early investment opportunity by visiting https://posh.dealpage.io or sending an email to [email protected].

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About the Show

Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.

You can subscribe, for free, at www.sponstayneous.com.

Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.