
How to Market Your Airbnb Like a Pro
Meet Conrad O'Connell (@conradoconnell), Founder and CEO at BuildUp Bookings, a digital marketing agency that helps STR hosts increase direct bookings & build their brands.
Conrad was working at a marketing agency after college. This agency onboarded a new client in the boutique hotel space and Conrad was assigned to the account.
Pretty instantly, Conrad fell in love with the hospitality space — so much so that he wound up leaving the agency to start a firm of his own.
Tune in to hear Conrad share new ideas for how to market STRs, an overview of the most common marketing mistakes that STR hosts make, and how to know if/when it might be time to move off of Airbnb.
This week's episode is brought to you by Wander.
In every marketplace, there are the Davids and Goliaths.
While it’s hard to fathom now, Amazon was a David when Borders and Barnes and Noble were the bookstore Goliaths.
And don’t forget that Apple was a David when Xerox, IBM, and Motorola were consumer technology Goliaths.
Today, I want to introduce you to the David of short-term-rental platforms — a company called Wander.
Whether you’re embarking on a family vacation, planning a getaway with friends, yearning for a workcation, or organizing a company offsite, there is a Wander for every occasion.
Wanders aren't vacation homes, they're better. Inspiring views, modern workstations, restful beds, hotel-grade cleaning and 24/7 concierge service are just a few of the guarantees that come when you stay with Wander.
Wander is in search of high-end vacation homes in incredible locations around the US (think national parks, beaches, mountains…) with proven annual revenue.
If you are a short-term rental owner looking to sell your property to someone who will appreciate what you’ve built, send the Wander team an email with all the important deets (like monthly rev, monthly expenses, yada yada) to [email protected].
If Wander makes an offer, you can count on it being all cash, quick and hassle-free.
So if you’ve been thinking of selling, even remotely, why not start a conversation with our friends at Wander? Send them an email at [email protected].
Behind the Stays is brought to you each week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb.
You can subscribe, for free, at www.sponstayneous.com
Welcome to the
Behind the Stays Podcast
The stories behind your favorite stays — and the hospitality entrepreneurs who’ve made them memorable.

Episode 341
How an Engineer-Turned-Michelin-Chef Built Epicurate, the Experience Platform for Luxury Stays

Episode 340
This Week in Hospitality: The World Cup Bust, Spirit's Collapse, Priceline is Back, and Aman's Move in the Texas Hill Country

Episode 339
This Week in Hospitality: Uber Becomes a Hotel Platform, TikTok Outperforms OTAs, and Hotels Still Don’t Own the Customer

Episode 338
He DJ'd for Jay-Z and Kanye — Now He's Rewiring Sound for Aman, Hyatt, and Jose Andrés
Recent Episodes
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Episode 341ListenHow an Engineer-Turned-Michelin-Chef Built Epicurate, the Experience Platform for Luxury Stays
Episode 340ListenThis Week in Hospitality: The World Cup Bust, Spirit's Collapse, Priceline is Back, and Aman's Move in the Texas Hill Country
Episode 339ListenThis Week in Hospitality: Uber Becomes a Hotel Platform, TikTok Outperforms OTAs, and Hotels Still Don’t Own the Customer
Episode 338ListenHe DJ'd for Jay-Z and Kanye — Now He's Rewiring Sound for Aman, Hyatt, and Jose Andrés