
She Left Her Law Career to Become a Hospitality Entrepreneur — Meet the Creator of Field and Lake
Meet Sara Roitman, the creator of Field and Lake, a new collective of boutique vacation rentals on the shores of Lake Michigan.
Sara is an attorney by trade and lives in Chicago with her beautiful family. A few years back, Sara and her husband had purchased a vacation home on Lake Michigan so that they could escape from the city with the kids for long weekends and a couple of weeks each summer.
When COVID hit, the home next door to their lake house became available…and, upon hearing this news, a bold idea began to form, and ultimately take residence, in Sara’s mind.
And that idea? Well, it was to buy this home, launch a hospitality brand, build a portfolio of beautiful yet casual escapes, oh — and leave her job!
Tune into the fun and inspiring story of how Sara ideated, planned out, and ultimately launched Field and Lake.
Follow Field and Lake on Instagram
This episode of Behind the Stays is brought to you by our friends at Touch Stay.
Touch Stay enables hosts to build beautiful, digital guidebooks in a matter of minutes…
And enhances the guest experience by packaging your recommendations for coffee, wine bars, artisan bakeries, and Michelin star restaurants in a single online location.
Guests can access everything through a simple link — and yes, it works WITHOUT a wifi connection.
Touch Stay allows you to customize your guidebook to match your brand — pick the colors, fonts, and images that best align with your STR.
Learn more about a plethora of other features they have, and start your free trail at touchstay.com/bts (as in, Behind the Stays).
About the Show
Behind the Stays is brought to you twice a week by Sponstayneous — a free, biweekly newsletter that brings subscribers the best last-minute deals and upcoming steals on Airbnb. You can subscribe, for free, at www.sponstayneous.com.
Behind the Stays is hosted by Zach Busekrus, co-founder of Sponstayneous, you can connect with him on Twitter at @zboozee.
Welcome to the
Behind the Stays Podcast
The stories behind your favorite stays — and the hospitality entrepreneurs who’ve made them memorable.

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Episode 341ListenHow an Engineer-Turned-Michelin-Chef Built Epicurate, the Experience Platform for Luxury Stays
Episode 340ListenThis Week in Hospitality: The World Cup Bust, Spirit's Collapse, Priceline is Back, and Aman's Move in the Texas Hill Country
Episode 339ListenThis Week in Hospitality: Uber Becomes a Hotel Platform, TikTok Outperforms OTAs, and Hotels Still Don’t Own the Customer
Episode 338ListenHe DJ'd for Jay-Z and Kanye — Now He's Rewiring Sound for Aman, Hyatt, and Jose Andrés