
Unlocking a Billion-Dollar Opportunity: Stories and Insights Around The Revolution of Accessible Vacation Rentals with Becoming RentABLE
Meet Lorraine Woodward and Adam Norko, from Becoming Rentable, a company on a mission to make short-term rentals genuinely accessible for everyone. Lorraine's story is deeply personal—she was born with muscular dystrophy and is the proud mother of two sons who also have the condition.
When traditional vacation properties couldn't meet her family's needs, she didn't just accept the status quo—she decided to build something better.
In this episode, we chat about:
- How Lorraine turned a personal challenge into a thriving business that's changing the game for accessible travel.
- Some of the biggest misconceptions about what it means to be an accessible short-term rental
- The massive business opportunities that exist in the space for entrepreneurs interested in building with guests that need accessible stays in mind
- And so much more
Learn more about Becoming RentABLE
This episode is brought to you by StayFi. StayFi makes it easy to collect data from and market to every single person staying in your short-term rental. StayFi lets you create a custom branded WiFi splash page similar to what you might experience when logging onto the WiFi network at your favorite coffee shop.
This means you can collect the name, email address, and phone number from every guest staying with you, not just the one who booked…because who doesn't need to use the WiFi.
The best part is that once you have their information, you can use StayFi's email and text marketing tools to keep in touch and make sure they become a guest for life.
Head on over to StayFi.com and be sure to use the code “BTS” at checkout for 50% off your first 3 months.
Want to book a consulting brainstorm with Zach?
Send him an email directly at [email protected] or complete this payment link and get immediate access to his schedule where you can book some time with him!
About the Show
Behind the Stays is brought to you by StayWatch — the internet's best resource for deals on Airbnb, Vrbo, and Booking.com. You can subscribe, for free, at www.staywatch.ai
Behind the Stays is hosted by Zach Busekrus, Co-founder of StayWatch, you can connect with him on Twitter at @zboozee or on LinkedIn.
Welcome to the
Behind the Stays Podcast
The stories behind your favorite stays — and the hospitality entrepreneurs who’ve made them memorable.

Episode 341
How an Engineer-Turned-Michelin-Chef Built Epicurate, the Experience Platform for Luxury Stays

Episode 340
This Week in Hospitality: The World Cup Bust, Spirit's Collapse, Priceline is Back, and Aman's Move in the Texas Hill Country

Episode 339
This Week in Hospitality: Uber Becomes a Hotel Platform, TikTok Outperforms OTAs, and Hotels Still Don’t Own the Customer

Episode 338
He DJ'd for Jay-Z and Kanye — Now He's Rewiring Sound for Aman, Hyatt, and Jose Andrés
Recent Episodes
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Episode 341ListenHow an Engineer-Turned-Michelin-Chef Built Epicurate, the Experience Platform for Luxury Stays
Episode 340ListenThis Week in Hospitality: The World Cup Bust, Spirit's Collapse, Priceline is Back, and Aman's Move in the Texas Hill Country
Episode 339ListenThis Week in Hospitality: Uber Becomes a Hotel Platform, TikTok Outperforms OTAs, and Hotels Still Don’t Own the Customer
Episode 338ListenHe DJ'd for Jay-Z and Kanye — Now He's Rewiring Sound for Aman, Hyatt, and Jose Andrés