Loyalty Reimagined for the World’s Most Inspired Stays

Journey is a loyalty platform for independent hotels and private rental homes, offering the rewards power and guest insights of big chains — without sacrificing the individuality that makes them special.
79%
of luxury travelers
Want more out of their loyalty programs.  They value personalized experiences over material goods, they are looking for more than just points and discounts; they want unique and memorable experiences.
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Journey is the right solution at the right moment to transform how independent brands connect with their guests.

A Loyalty Platform Designed for the New Luxury Traveler

Journey redefines what loyalty means for the New Luxury traveler — a traveler who values individuality, authentic connections, and unique stories over cookie-cutter perks. Unlike traditional luxury programs that prioritize predictability and standardization, Journey rewards exploration, personalization, and experiences that inspire and connect.
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Journey points are more than currency—they’re tools for properties to drive desired behaviors

A Collaborative Currency Advantage

Journey allows members to earn and redeem loyalty points seamlessly across a curated alliance of the world’s top independent stays — boutique hotels, treehouse resorts, ski chalets, and private villas with soul and a story to tell. Guests are rewarded for staying in properties they truly love without being confined to one hotel chain’s footprint.

Journey breaks the mold by creating a shared ecosystem of distinctive properties, offering the freedom to explore unique places without sacrificing the loyalty status, perks, and benefits travelers love.

Empowering the Independents: Global Scale, Local Soul

Journey connects travelers to extraordinary independent stays that offer more than just a place to rest — they’re destinations in themselves.

Adventuring to Indonesia? There’s no better place to stay than with our partner, Nihi Hotels, where untamed luxury meets wild beauty. Searching for an Instagram-worthy escape near Austin, Texas? Onera Wimberley’s dreamy treetop villas are calling. Craving a reflective retreat in Joshua Tree? Folly Mojave offers a desert escape as iconic as the landscape itself.
Explore our Alliance properties






Personalization That Feels Like Magic

Journey unlocks the power of connection. Go beyond names and dates and source of booking — know what your guests love, what they long for, why they travel, and how to make every moment feel like it was meant for them.

Launch campaigns that turn empty rooms into sought-after escapes. Fill shoulder seasons, elevate your rates, and keep guests coming back — not just to you, but to a collection of stays that share your soulful ethos.

Unmatched Guest Insights

Behavioral Insights

Journey AI analyzes booking patterns, stay preferences, and spend behavior to predict what a guest needs before they ask.

Emotional Understanding

Beyond data points, Journey uncovers emotional drivers—whether guests seek adventure, relaxation, celebration, or connection

Continuous Refinement

Every interaction refines the guest’s profile, ensuring properties anticipate future needs and surprises become second nature.

A Loyalty Ecosystem That Reduces OTA Reliance

Journey helps properties reclaim control of guest relationships and boost direct bookings by offering 5x point multipliers for direct reservations. Guests are rewarded, properties reduce OTA fees, and the relationship remains personal and profitable. Journey redefines loyalty as a tool to grow direct, long-term relationships, not just fill rooms.
Journey balances guest delight with property profitability by enabling operators to design flexible, strategic campaigns.
AI-powered analytics to predict guest behavior, preferences, and likelihood of repeat visits, driving meaningful engagement.
Become part of the only platform for luxury rewards & insights.
Join exclusive, unique & authentic experiences.

Mamole Treehouse

1500 points
$995 /night

Spyglass

1,200 points
$750 /night

The Manchester Suite

995 points
$500 /night

Giving your guests loyalty
with a view.

Join the Journey Alliance

Join

the Alliance.

A Loyalty Ecosystem

Increase

Online Travel Agencies (OTAs) charge commission rates ranging from 15% to 30% per booking, which can substantially erode hotel revenues. Journey mitigates this financial strain by equipping hotels with tools to boost direct bookings, thereby decreasing reliance on OTAs and preserving profit margins.

direct bookings.

Our rewards program is focused on creating value and changing guest behavior.

Journey points are more than currency — they’re tools for properties to drive desired behaviors: (longer stays, off-season bookings, food and beverage), all while ensuring guests get real, meaningful value. Guests can redeem points for curated, on-property experiences — private dinners, local adventures, return trips or indulgent spa days, and more that deepen connections to the destination and our partners.

Design campaigns that reward your best guests and drive measurable impact.

Most programs use discounts to win loyalty. Journey balances guest delight with property profitability by enabling operators to design flexible, strategic campaigns that meet their needs...all measured and reported on within the Alliance platform.

Guest profiles that help you prioritize personalized rewards.

Journey’s loyalty platform prioritizes personalized rewards and experiences over cookie-cutter perks. By leveraging advanced guest profiles, Journey helps hotels offer customized touches—like stocking the minibar with a guest’s favorite drink or offering a room upgrade tailored to their preferences.

Gain access to unique distribution across web, app, and top influencers.

As part of the Journey Alliance, hotels join a curated network of independent properties, unlocking opportunities for cross-promotion and collaborative marketing including the growing database of Journey members in the Alliance. Through Journey’s multimedia storytelling-driven marketing strategy, alliance properties stand out across media channels and build emotional connections with their target guests.

Boost profits by driving direct bookings and building loyalty

Journey empowers hotels to reduce OTA dependence by driving direct bookings through loyalty-driven guest engagement and personalized marketing strategies. By fostering stronger guest relationships and delivering a seamless booking experience, Journey helps hotels reclaim significant revenue otherwise lost to OTA fees. Supporting this approach, a Phocuswright report reveals that reducing OTA reliance by just 10% can boost hotel profits by up to 25%, thanks to the lower cost of direct bookings.
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AI-Recommended

our ai wll recommend campaigns for you based on your data

Preset Campaign

ready-to-launch campaigns for common objectives

Custom Campaign

build a campaign from scratch

Design campaigns that reward your best guests and drive measurable impact.

Most programs use discounts to win loyalty. Journey balances guest delight with property profitability by enabling operators to design flexible, strategic campaigns that meet their needs...all measured and reported on within the Alliance platform.

AI-Recommended

our ai wll recommend campaigns for you based on your data

Preset Campaign

ready-to-launch campaigns for common objectives

Custom Campaign

build a campaign from scratch

Guest profiles that help you prioritize personalized rewards.

Journey’s loyalty platform prioritizes personalized rewards and experiences over cookie-cutter perks. By leveraging advanced guest profiles, Journey helps hotels offer customized touches—like stocking the minibar with a guest’s favorite drink or offering a room upgrade tailored to their preferences.

Gain access to unique distribution across web, app, and top influencers.

As part of the Journey Alliance, hotels join a curated network of independent properties, unlocking opportunities for cross-promotion and collaborative marketing including the growing database of Journey members in the Alliance. Through Journey’s multimedia storytelling-driven marketing strategy, alliance properties stand out across media channels and build emotional connections with their target guests.

Boost profits by driving direct bookings and building loyalty

Journey empowers hotels to reduce OTA dependence by driving direct bookings through loyalty-driven guest engagement and personalized marketing strategies. By fostering stronger guest relationships and delivering a seamless booking experience, Journey helps hotels reclaim significant revenue otherwise lost to OTA fees. Supporting this approach, a Phocuswright report reveals that reducing OTA reliance by just 10% can boost hotel profits by up to 25%, thanks to the lower cost of direct bookings.
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Our pricing

model is

authenticity over opulence

built on shared

flexibility and individuality

success

Our pricing model is designed to align with the value we create together, ensuring that costs are tied directly to traveler engagement and program participation. Unlike traditional membership fees, our usage-based approach reinvests the majority of fees back into driving redemptions and powering the ecosystem. This commitment reflects our role as a true partner, dedicated to fostering the growth and success of the entire network.
Join the Journey Alliance