Journey is the right solution at the right moment to transform how independent brands connect with their guests.
A Loyalty Platform Designed for the New Luxury Traveler
Journey redefines what loyalty means for the New Luxury traveler — a traveler who values individuality, authentic connections, and unique stories over cookie-cutter perks. Unlike traditional luxury programs that prioritize predictability and standardization, Journey rewards exploration, personalization, and experiences that inspire and connect.
A Collaborative Currency Advantage
Journey allows members to earn and redeem loyalty points seamlessly across a curated alliance of the world’s top independent stays — boutique hotels, treehouse resorts, ski chalets, and private villas with soul and a story to tell. Guests are rewarded for staying in properties they truly love without being confined to one hotel chain’s footprint.
Journey breaks the mold by creating a shared ecosystem of distinctive properties, offering the freedom to explore unique places without sacrificing the loyalty status, perks, and benefits travelers love.
Journey breaks the mold by creating a shared ecosystem of distinctive properties, offering the freedom to explore unique places without sacrificing the loyalty status, perks, and benefits travelers love.
Empowering the Independents: Global Scale, Local Soul
Journey connects travelers to extraordinary independent stays that offer more than just a place to rest — they’re destinations in themselves.
Adventuring to Indonesia? There’s no better place to stay than with our partner, Nihi Hotels, where untamed luxury meets wild beauty. Searching for an Instagram-worthy escape near Austin, Texas? Onera Wimberley’s dreamy treetop villas are calling. Craving a reflective retreat in Joshua Tree? Folly Mojave offers a desert escape as iconic as the landscape itself.
Adventuring to Indonesia? There’s no better place to stay than with our partner, Nihi Hotels, where untamed luxury meets wild beauty. Searching for an Instagram-worthy escape near Austin, Texas? Onera Wimberley’s dreamy treetop villas are calling. Craving a reflective retreat in Joshua Tree? Folly Mojave offers a desert escape as iconic as the landscape itself.
Personalization That Feels Like Magic
Journey unlocks the power of connection. Go beyond names and dates and source of booking — know what your guests love, what they long for, why they travel, and how to make every moment feel like it was meant for them.
Launch campaigns that turn empty rooms into sought-after escapes. Fill shoulder seasons, elevate your rates, and keep guests coming back — not just to you, but to a collection of stays that share your soulful ethos.
Launch campaigns that turn empty rooms into sought-after escapes. Fill shoulder seasons, elevate your rates, and keep guests coming back — not just to you, but to a collection of stays that share your soulful ethos.


Unmatched Guest Insights
Behavioral Insights
Journey AI analyzes booking patterns, stay preferences, and spend behavior to predict what a guest needs before they ask.
Emotional Understanding
Beyond data points, Journey uncovers emotional drivers—whether guests seek adventure, relaxation, celebration, or connection
Continuous Refinement
Every interaction refines the guest’s profile, ensuring properties anticipate future needs and surprises become second nature.
A Loyalty Ecosystem That Reduces OTA Reliance
Journey helps properties reclaim control of guest relationships and boost direct bookings by offering 5x point multipliers for direct reservations. Guests are rewarded, properties reduce OTA fees, and the relationship remains personal and profitable. Journey redefines loyalty as a tool to grow direct, long-term relationships, not just fill rooms.

Journey balances guest delight with property profitability by enabling operators to design flexible, strategic campaigns.



AI-powered analytics to predict guest behavior, preferences, and likelihood of repeat visits, driving meaningful engagement.
Join
the Alliance.
A Loyalty Ecosystem
Increase
Online Travel Agencies (OTAs) charge commission rates ranging from 15% to 30% per booking, which can substantially erode hotel revenues. Journey mitigates this financial strain by equipping hotels with tools to boost direct bookings, thereby decreasing reliance on OTAs and preserving profit margins.
direct bookings.
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Our rewards program is focused on creating value and changing guest behavior.
Journey points are more than currency — they’re tools for properties to drive desired behaviors: (longer stays, off-season bookings, food and beverage), all while ensuring guests get real, meaningful value. Guests can redeem points for curated, on-property experiences — private dinners, local adventures, return trips or indulgent spa days, and more that deepen connections to the destination and our partners.
Our pricing
model is
authenticity over opulence
built on shared
flexibility and individuality
success
Our pricing model is designed to align with the value we create together, ensuring that costs are tied directly to traveler engagement and program participation. Unlike traditional membership fees, our usage-based approach reinvests the majority of fees back into driving redemptions and powering the ecosystem. This commitment reflects our role as a true partner, dedicated to fostering the growth and success of the entire network.
Join the Journey Alliance