The Future of Vrbo: How Creator Marketing, One Key, and Expedia’s Demand Engine Will Redefine Vacation Rentals

For the final episode in this special Future of Travel series, I sat down with someone who has quietly shaped more of the vacation rental industry than almost anyone working in it today: Tim Rosolio, VP of Vacation Rental Partner Success at Expedia Group.

If you’ve ever wondered how Vrbo evolved from a subscription classifieds site to a global e-commerce engine—or what the next decade of supply, demand, and distribution will actually look like—this is the conversation insiders will be talking about.

Tim has spent the better part of a decade helping lead Vrbo through some of the most dramatic shifts the category has ever seen: the end of inquiry-based booking, the rise of instant book, the professionalization of hosts, the explosion of supply post-2020, and now, the dawn of a new era where quality, trust, and distribution matter more than raw inventory.

In this conversation, we get into:

• When vacation rentals truly went mainstream
• Why Vrbo is prioritizing quality over raw supply
• The rise of branded portfolios and social-led demand
• Expedia Group’s distribution advantage
• How One Key changes the funnel
• The real take on OTAs vs. direct

Connect with Tim

Connect with Zach

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