37GS Residences
22 Total Rooms
11 Room Types
4.8 (5 Reviews)
As the city's vibrant energy pulses through the streets of Central London, 37GS Residences stands as a sanctuary of luxury and comfort, offering you an exclusive retreat amidst the bustling cityscape. From the moment you step inside, the tranquility of your stylish apartment contrasts strikingly with the dynamic urban life just beyond its walls. Here, every detail is crafted to ensure an exquisite stay in one of the world's most exhilarating cities.
Your residence at 37GS is more than just an accommodation; it's a slice of London crafted just for you. The chic, contemporary design of each apartment complements the sweeping views of manicured gardens, a rare find in such a central location. As you unwind in your elegantly appointed living space, the hum of London life becomes a distant murmur, allowing you to savor moments of peace with a backdrop of garden beauty.
Step out of your serene haven and plunge into the vibrant heart of London. Just steps away, the iconic Piccadilly Theatre lights up the night with dazzling performances, while the fashionable Carnaby Street offers a plethora of boutique shops and fine dining options. Each corner of this neighborhood brims with the palpable excitement and historic charm that only London can offer.
Back at 37GS Residences, modern amenities blend seamlessly with impeccable service to enhance your stay. Each apartment boasts a fully equipped kitchen, perfect for crafting a gourmet meal with local ingredients sourced from nearby markets. The convenience of air conditioning, high-speed Wi-Fi, and a state-of-the-art flat-screen TV ensures that your every need is met, whether you're in the mood for a quiet night in or preparing for a day of exploration.
Security is paramount, with round-the-clock measures in place to guarantee your peace of mind. The attentive staff at the 24-hour front desk are always on hand to assist with any requests, ensuring that your stay is as effortless as it is luxurious.
As the day draws to a close, the soft, plush textures of your bed invite you to a restful night's sleep. With the city's energy at a quiet ebb, you'll find the silence of your apartment surprisingly profound, a stark reminder of the exclusive oasis you've chosen in the heart of London's ceaseless rhythm.
A stay at 37GS Residences is not just about enjoying a luxurious space; it's about experiencing London in a way that stirs the soul and invigorates the spirit. It's about finding your own rhythm in the heart of the city that never sleeps. Here, every moment is an opportunity for something unforgettable, a personal discovery in the pulse of the capital.
As the city's vibrant energy pulses through the streets of Central London, 37GS Residences stands as a sanctuary of luxury and comfort, offering you an exclusive retreat amidst the bustling cityscape. From the moment you step inside, the tranquility of your stylish apartment contrasts strikingly with the dynamic urban life just beyond its walls. Here, every detail is crafted to ensure an exquisite stay in one of the world's most exhilarating cities.
Your residence at 37GS is more than just an accommodation; it's a slice of London crafted just for you. The chic, contemporary design of each apartment complements the sweeping views of manicured gardens, a rare find in such a central location. As you unwind in your elegantly appointed living space, the hum of London life becomes a distant murmur, allowing you to savor moments of peace with a backdrop of garden beauty.
Step out of your serene haven and plunge into the vibrant heart of London. Just steps away, the iconic Piccadilly Theatre lights up the night with dazzling performances, while the fashionable Carnaby Street offers a plethora of boutique shops and fine dining options. Each corner of this neighborhood brims with the palpable excitement and historic charm that only London can offer.
What we love about this stay
Request a garden-facing apartment on an upper floor — the difference is night and day, and that green outlook in central London is genuinely rare. Stock your kitchen from the Berwick Street Market stalls in Soho, a seven-minute walk, where the fruit vendors and cheese sellers still feel old-school London. Mornings here are the revelation: brew coffee, open the windows before the city fully wakes, and you'll catch that brief stillness where the gardens below feel almost private. Skip the tourist-trap restaurants around Piccadilly and walk five minutes to Kingly Court off Carnaby Street for sharper, more interesting dining stacked across three floors. The 24-hour desk staff are genuinely helpful — lean on them for same-day theatre tickets, they know who to call. Done right, this is how London should feel: yours, unhurried, perfectly placed.
Explore our rooms & suites
Member rates save up to 15% on every room
Free cancellation on most room types
Member rates save up to 15% on every room
Free cancellation on most room types
Where you'll be staying
37 Golden Square, London, England, W1F 9LB, United Kingdom
Hear it from other travelers
Guest
FEB 2025
All concierge staff are very kind and generous; willing to help and provide solution for accommodation matters. Would like to highlight Mr Ali for all the hard work and attention he put on my team. Thanks 🙏
Guest
FEB 2025
Location, Location, Location, 24/7 reception/security, New building with New facilities and furniture, and apartment are spacious. All of these made our two-week holiday feel like we're in a home away from home. Moreover, I have to mention that Mohammed from the guest service team was always there to help with anything, anytime before and after completing our stay in 37GS, Chapeau Mohammed!! 👏🏽👏🏽
Guest
FEB 2025
Amazing service from Ali, made the whole experience amazing from the begining.. come and ask for ALI G he will look after you!! Helped with all the luggage and our whole trip, going the extra mile. Come and ask for Ali he will look after you! Will deffo be back
Guest
FEB 2025
Thank you 37GS Residences team and many Thanks to Ali for incredible service you have been doing. The best place for staying in London obviously. Very flexible, supporting, and proactive staff! Thank you again! Regards, Mikhail Guzikov Lucy Lysenko
Guest
FEB 2025
We stayed in a two bedroom apartment in 37G Residence from August 18th-26th. Overall, the choice was excellent! The location is just a couple of minutes away from Piccadilly circus, from which you can take a tube to any attraction in London. The staff were extremely helpful and friendly, hats off and thanks to their efforts to keep occupants satisfied. Very recommended!
What you need to know
3:00 PM
11:00 AM
We understand that plans can change. The cancellation terms below describe the standard policy. Your specific booking’s eligibility for cancellation and refund is determined by the terms shown at the time of booking. **Standard Refundable Terms** For reservations that are marked as refundable: - Guests may cancel up to 48 hours before check-in to receive a full refund - Cancellations made less than 48 hours before check-in may be eligible for a partial refund No refunds are issued for: - No-shows - Cancellations made after check-in - Non-Refundable Reservations Some reservations may be marked as non-refundable. - For these bookings, cancellations or no-shows are not eligible for a refund, regardless of timing. **Refund Processing** Eligible refunds are processed to the original payment method and typically appear within 5–10 business days, depending on your payment provider.Reservation Changes Changes to reservations, including date modifications, are subject to availability and may incur additional charges and must be made up to 48 hours before check-in
Allowed
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