Epic Stories & Insider Insights from Hospitality Legend James McBride (Co-Founder and CEO of Nihi Hotels)

James McBride is not just a hotelier — he's a visionary storyteller, a daring innovator, and a relentless champion of authentic luxury experiences.

What started as his bold vision to redefine hospitality on a remote Indonesian island has become an award-winning global phenomenon, with Nihi Resorts capturing the imagination of travelers worldwide.

As the co-founder of Nihi alongside legendary serial entrepreneur Chris Burch (co-founder of Tory Burch), James is at the heart of this extraordinary journey.

In this episode, we dive into:

• James’s fascinating journey from foundational roles at Ritz-Carlton and Rosewood Hotels to pioneering transformative luxury experiences at Nihi Resorts.
• The daring moment he famously published his personal phone number in major newspapers—and how authentic human connection remains central to his hospitality ethos.
• The incredible origin story behind Nihi Sumba, and how James transformed an untouched Indonesian island into one of the world's most celebrated travel destinations.
• Why authenticity and storytelling are indispensable for creating memorable guest experiences.
• Strategies for maintaining genuine human connections in luxury hospitality amid an increasingly digital world.

We also unpack James’s perspectives on:

• What independent hotels can learn about curating truly unique and impactful guest experiences.
• Why meaningful hospitality extends beyond aesthetics, amenities, and luxury trappings.
• How calculated risks and creativity can lead to global recognition and lasting success.
• The critical importance of sustainable, authentic luxury in today's evolving travel landscape.

This episode is for hoteliers crafting authentic luxury, bold brand builders pushing creative boundaries, and travelers seeking experiences that resonate deeply and endure long after their journey home.

Connect with James on LinkedIn

Discover Nihi Sumba

Behind the Stays is brought to you by Journey — a first-of-its-kind loyalty program that brings together an alliance of the world’s top independently owned and operated stays and allows travelers to earn points and perks on boutique hotels, vacation rentals, treehouses, ski chalets, glamping experiences and so much more.

Your host is Zach Busekrus, Head of the Journey Alliance. If you are a hospitality entrepreneur who has a stay, or a collection of stays with soul, we’d love for you to apply to join our Alliance at journey.com/alliance.

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